British flags are strongly evident in this parade as Australia still saw itself as serving the Empire. Some historians maintain that it was the Gallipoli Campaign that forged an Australian identity. That would suggest this footage is at the cusp of a cultural transition.

Recruitment posters also appear. One in particular on the front of a vehicle is adapted from an earlier British recruitment poster. It depicts an Australian serviceman gazing into the distance. The soldier occupies the foreground against a map which depicts Australia and the Gallipoli peninsula. The use of Gallipoli shows how this campaign had already entered public awareness. Geographical references that would have meant little to many Australians even a year earlier were now immediately recognisable. This familiarity was the seed that led to the significance of the Anzac Day that Australia now commemorates.