It was the most spectacular parade that the South Island town of Nelson had ever seen. Daffodil Week, a fundraising campaign to provide comforts to troops serving overseas, took place in September 1916, and the highlight was the grand parade and crowning of the Flower Queen. The streets were decorated with flags and from early morning children were selling buttonholes (small posies of flowers), while stallholders sold cut flowers, ferns, plants, seedlings, sweets and produce.
In this short film the impact of World War One is evident. The floats and organizations are marshalled by uniformed soldiers, and the streets are lined with members of the local Territorial infantry battalion. The Rt. Rev. William Sadlier, the Bishop of Nelson, can be seen in a frock-coat in the crowd. The annual Flower Queen, elected by popular vote, was Miss Hazel Win. Altogether £780 (or NZ$100,000 today) was raised for Christmas presents for the boys at the front.